In the war for a job in competition with dozens of other people, how do you even get an interview – which is the key to “selling” yourself? The answer? You have to set yourself apart and stand out big from the rest of the job-hunting pack.
Recently we discussed how crucial it is to have an impeccable resume but the truth is, an impressive resume itself won’t guarantee you an interview; it just reduces your chances of being immediately eliminated. But don’t despair because there is a way to get yourself and your name, not only noticed, but remembered.
Back in the day when I worked in advertising developing campaigns and doing promotions, copywriting, etc., we all understood one thing: “Presentation is everything.” Anyone will buy anything as long as that thing is presented the right way. For example, say someone gives you a beautiful piece of jewelry and they present it in a plain white box and simply hand it to you. Okay – that’s nice. But what if they placed that same piece of jewelry into an elegant velvet jewelry box and wrapped that jewelry box in satiny white paper and tied it all up with a gold satin bow? Better, right? Same piece of jewelry but different message. The message the fancy packaging conveys is, “I cared enough to invest time in making this special because I care about you.” That’s what employers are looking for: someone who cares enough to strive for excellence. And your packaging will communicate that.
Not too long ago, Hallmark hit on a winning ad campaign to sell their very expensive cards. Remember the tag, “When you care enough to send the very best”? They’ve been using that slogan for years because it works. In the same way, you can use the “usual” packaging for your resume – maybe a nice envelope that matches your resume paper or – you can stand out, show you car.
Some years ago, I wanted a job as assistant promotions’ director for our local ABC affiliate television station. So I did the resume thing with my signature paper, an elegant, pale gold parchment, but I wanted something more, something that showed the creativity I knew they were looking for in this position. And I knew that if I waited to get the interview to tell them how creative I am, I might never get the chance. As we writers always say, “Show, don’t tell.” So I found a big white box and filled it with fun things like nice chocolates (separately wrapped pieces, btw) and a few other things, including my resume and cover letter. But I also included a couple of helium-filled balloons (thus the bigger box) and lots of shiny confetti so that when the director opened the box, the balloons would pop out. I got the interview but I also got a vivid description of how long it took the director to get the confetti out of her rug. (Lesson: maybe don’t use confetti.)
An additional plus for you when sending a presentation package is the benefit of walking into the interview with confidence.
There are lots of ways to make a creative presentation and granted, it’s going to be different for various industries. For jobs that are more conservative than creative, I would stick with a nice flower arrangement or a coffee/tea basket (always include both beverages). Featured prominently, of course, in the midst of any of it, would be your resume and cover letter. Protect those, if necessary, by putting them into a plastic cover or an appropriately-sized cardboard or metal tube (check any craft store).
A while back, I applied for a radio job for which I’d need both a resume and audition tapes and, as always, I suspected the competition might be stiff. So, in order to at least get my foot in the door, I sent a coffee/tea basket with some goodies and my application items. I got that interview as well, along with some comments about how much everyone enjoyed the goodies. Even the receptionist who answered my call recognized my name from the basket and thanked me for sending it. In the end, I didn’t get that job – I wasn’t the best qualified – but at least I got the opportunity to pitch my game. And I met some very nice people.
An additional plus for you when sending a presentation package (besides getting the interview) is the benefit of walking into the interview with confidence. You’ve already set yourself apart from other applicants in the employer’s eyes so you already have an advantage. And you’ll all know it.
Creative ideas are limitless and don’t have to cost a lot of money. If not a present box, a basket or a flower arrangement, consider sending a nice box of chocolates or one of those fresh fruit arrangements that looks like a flower arrangement. (They’ll remember that.) Whatever you do, keep it tasteful and make sure that what it conveys is your ability and desire to go that extra mile to get things done; make certain it shows that you care.
Oh, and post-script – do not forget the “thank you” note after the interview. It doesn’t have to be mushy – just a “thanks for the opportunity; I enjoyed meeting you” message. However, if you’re one of those people whose motto is: “I don’t do thank you notes,” it’s your call. Just remember that the ones who do write them will be the ones who get remembered.
I’ll end with this word of encouragement: I have never used a presentation package and not gotten an interview. After all, if you were the employer, wouldn’t you, at the very least, want to check out the person who just sent you a big box of chocolates?
You know you would.